Porsche AG, Stuttgart’s new sports car in the SUV segment
has been given the name Macan. The name Macan is derived from the Indonesian
word for tiger and combines suppleness, power, fascination and dynamics – core
characteristics of the new off-road car.
“The Macan combines all sports car characteristics with the benefits of a SUV and is
a genuine Porsche”, said Bernhard Maier, Member of the Executive Board Sales and
Marketing of Porsche AG. “The name of a new Porsche has to fit with the brand,
sound good in very many languages and dialects and evoke positive associations.”
As the fifth Porsche model line, the Macan is a central plank of Strategy 2018, by
which the sports car manufacturer wishes to expand its model portfolio. Porsche
intends the Macan to emulate the success of the Cayenne. The SUV will start coming
off the production lines in Leipzig in 2013. To that end, the site in this city in Saxony
is being expanded into a fully-fledged production plant including body assembly line
and paint shop – with 500 million euro of investment one of the biggest building
projects in Porsche’s corporate history. In the medium-term, the sports car
manufacturer will be creating more than 1,000 new jobs here.
Word names at Porsche have a concrete connection with the corresponding model
and its characteristics: the name Boxster describes the combination of boxer engine
and roadster, Cayenne stands for sharpness, the Cayman is snappy and agile and a
Panamera is more than a Gran Turismo, capable also of winning the Carrera
Panamericana long-distance race.
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