In 2002, Montblanc started its corporate collection of contemporary art. By now, the Montblanc Cutting Edge Art Collection comprises more than 180 works, and it keeps growing. The idea is to commission international artists to interpret the white star of Montblanc using their own visual vocabulary, and thus to make the collection truly unique.
At SIHH 2013, Montblanc will be showing parts of the Montblanc Cutting Edge Art Collection outside of the company for the first time. 14 works of so-called ‘cutting-edge’ artists whose work has influenced the current discourse on art, and who are on the verge of gaining international reputation will be exhibited: Pablo Alonso (Spain), Stephen Craig (Ireland), Jan Christensen (Denmark), EVA & ADELE (Germany), Nic Hess (Switzerland), Atsushi Kaga (Japan), Mathieu Mercier (France), Gerold Miller (Germany), Hiroyuki Masuyama (Japan), Lois Renner (Austria), Chiharu Shiota (Japan), Minchul Song (South Korea), FriendsWithYou (USA).
Usually, the Montblanc Cutting Edge Art Collection is showcased at the company’s Headquarters in Hamburg, at the Montblanc Pelleteria in Florence, and the Montblanc watch manufactory in Le Locle. There, the artworks are exhibited in the production areas, hallways, conference rooms, as well as in the cafeteria, and in the lobby.
For Montblanc, fostering and supporting the arts and culture in general, this means not just sponsoring and initiating projects around the globe, but also within the company itself. This is why it seems natural to integrate art into the everyday work environments. Where ideas are developed and new products are created in the tradition of outstanding craftsmanship – that is where art should stimulate new thoughts and inspire everybody to view the familiar from a new perspective, to question old attitudes.
The temporary exhibition at SIHH therefore can provide an opportunity to pause and discover Montblanc through the eyes of an artist. Taking time for what is truly important, like the encounter with a work of art, a personal conversation, or a handwritten letter: these are the things that give joy and meaning to our lives and that can turn a moment into a special occasion.
The Montblanc Cutting Edge Art Collection can be viewed by appointment at Montblanc Hamburg headquarters.
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