For the first time in the history of the Geneva watchmaker Roger
Dubuis, three friends of the brand brightened the Geneva watchmaker’s stand
with their presence throughout the Salon International de la Haute Horlogerie in
Geneva. For three days, Gerard Butler, Daphne Guinness and Tomer Sisley were
the special guests of a unique stand, nothing less than the gateway to a dream
world dominated by a gigantic eagle, the emblem of the city of Geneva and the
symbol of the Poinçon de Genève.
Welcomed by Jean-Marc Pontroué, the brand’s CEO, they were
given a preview of what’s new for 2013 against the backdrop of the Excalibur
legend. These three charismatic stars with their outstanding personalities were
delighted to contribute to the excitement that reigned on the Roger Dubuis
stand at the SIHH 2013. Gerard Butler, Daphne Guinness and Tomer Sisley joined
the Roger Dubuis family in 2011. With na imposing physique to match his
character and a volcanic temperament, the Scottish actor Gerard Butler is one
of the big screen’s leading personalities. An Anglo-Irish aristocrat,
considered one of the world’s most elegante women, she is the friend and muse
of the most famous photographers and art directors. Just like the character he
played in the film «Largo Winch» alongside Sharon Stone, the French actor Tomer
Sisley is a charming adventurer with plenty of punch.
For three days, these friends of the brand honored us with
their presence at the Salon International de la Haute Horlogerie in Geneva. At
the invitation of Roger Dubuis, they were key players in the salon events and
highlights. Thus these exceptional personalities played host each evening to
some fifty guests at a dinner with an Excalibur legend theme.
Readily granting interviews and autographs, our three
ambassadors contributed their artistic sensibility and a touch of glamour to
the scene. The Roger Dubuis stand was definitely at center stage. On Monday, January
21st, Jean-Marc Pontroué, CEO of the brand, and Rémy Pagani, mayor of Geneva,
inaugurated the stand with the traditional ribbon cutting, using a sword, to
the sound of medieval trumpets.
The Geneva watchmaker took advantage of this year’s theme,
Excalibur, to create a decor inspired by the chivalric code, a world of
expertise and the mastery of power. Thus, sheltered under the wing of na immense
eagle, journalists, visitors and professionals were able to experience this
whimsical atmosphere as they were introduced to the major innovation of 2013: the
Excalibur Quatuor.
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