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31.1.13

TaylorMade Golf R1 Driver



TaylorMade Golf Company Introduces R1 Driver

The new R1™ continues TaylorMade's mastery of adjustable drivers by offering the greatest range of adjustability of any driver in the brand's history. R1 gives the golfer 12 loft-sleeve settings and 7 face-angle positions, as well as two movable shot-shape weights. R1 also allows loft and face angle to be adjusted independently of each other – a critical benefit. The R1's three adjustability technologies allow it to be tuned 168 different ways to specifically fit a player's swing to optimise distance and accuracy.


 


Unlike most drivers, R1 lacks a loft number stamped on the head, because its "Loft-Sleeve Technology" offers a 12-loft sleeve settings to deliver a 4°-range of lofts, meaning the golfer can play anywhere from a 8° to 12° driver.

"Offering a wide range of loft settings is imperative, because our research indicates that 80 percent of golfers are playing the wrong loft, which costs them distance," said Dr. Benoit Vincent, Chief Technical Officer.  







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